Essays on CX and leadership

Essays on CX and leadership

Essays on CX and leadership

January 22nd, 2026


A Short Note on Leadership: the Earned Reward of Caring about People


I once witnessed the leader of a company telling all of the assembled employees that they needed to buy into the motto “customer first, company second, individuals last”. The message, presumably, was meant to be one of self-sacrifice for a common aim: put aside your own individual agendas and goals to do what’s best for the whole. And, as a group, we will set the needs and experience of our customers as our North Star. Putting the customer first will bring the company success, and this will trickle down to the individuals that make up the group: everyone wins. An admirable aim.


But does that work? Read more…


January 22nd, 2026


A Short Note on Leadership: the Earned Reward of Caring about People


I once witnessed the leader of a company telling all of the assembled employees that they needed to buy into the motto “customer first, company second, individuals last”. The message, presumably, was meant to be one of self-sacrifice for a common aim: put aside your own individual agendas and goals to do what’s best for the whole. And, as a group, we will set the needs and experience of our customers as our North Star. Putting the customer first will bring the company success, and this will trickle down to the individuals that make up the group: everyone wins. An admirable aim.


But does that work? Read more…


January 22nd, 2026


A Short Note on Leadership: the Earned Reward of Caring about People


I once witnessed the leader of a company telling all of the assembled employees that they needed to buy into the motto “customer first, company second, individuals last”. The message, presumably, was meant to be one of self-sacrifice for a common aim: put aside your own individual agendas and goals to do what’s best for the whole. And, as a group, we will set the needs and experience of our customers as our North Star. Putting the customer first will bring the company success, and this will trickle down to the individuals that make up the group: everyone wins. An admirable aim.


But does that work? Read more…


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